Skills:
Overall Creative Direction, Video Editing, Motion Graphics

Project Summary:
Discounts on consumer products and services are an essential offering of AAA membership. The Discounts team requested an avatar for use in social media, web and print. The project was successful enough that other AAA clubs requested the use of the character. The character was based on the team manager at the time. Additionally, the business line asked for an animated version. This version was created by animating the original artwork using animated bones.